Since 2012, my ♥ has been at the intersection of AI, behavior science, and game design. I've spun physical and digital products from zero-to-one at tiny startups (Massive Health, Jawbone, Timeful, Clockwise), at scale (Google), and in my own entrepreneurship (The Zone.)
I love the build. If I had to pick a title, I'd pick "Product", but I've spent years in the trenches as a designer, shipped code, led teams (sweet spot 5 to 20), written my fair share of SQL, made financial models, optimized ad budgets—I could go on. The fun, for me, is growing the toolbox.
Complex emergent systems fascinate me, especially social systems. As a leader, how do I foster high-context cultures where people get excited to flock around problems? As a maker, how do I create experiences that thrive as more people join-in?